Bringing Families Together
His generosity didn’t have any bounds. Once, he let priests fly to Italy for the Vatican, and he also gifted some miles to those who couldn’t travel to see family members. He was helping bring loved ones together and did it for years.
The Mistake
American Airlines hadn’t planned on this. Originally, the pass was something for companies to buy their top employees, at least according to Bob Crandall, the chief executive from ’85 to ’98. Soon, it was apparent that the public was smarter than the airline.